IMP-SF has been engaged by Intel to develop a Partner Marketing Playbook with easy to use “how-to” guidelines for activating frequently used types of marketing programs. The playbook will be developed to be a turnkey resource for ISA partners.

The content will be built out in short, digestible sections. Sections can easily be added as more program types are developed. The initial playbook will include three key marketing programs: podcasting, virtual events (webinars), and social media.

OBJECTIVE(S)

• Provide ISA partners with the marketing tools and tips to successfully activate podcasts, virtual events and social media   

Target Audience

• ISA partners; have an existing relationship and understand ISA and the resources offered

• Focus audience for Playbook: Mid-sized companies (i.e. Relimetrics); small but mighty marketing teams, tech-savvy, self-starters